Building Resilience Before It’s Needed: How Now Plastics Anticipates, Adapts, and Delivers
Building Resilience Before It’s Needed: How Now Plastics Anticipates, Adapts, and Delivers
In today’s unpredictable global markets, supply chain resilience is no longer a luxury—it’s a necessity. At Now Plastics, we’ve made it our mission to be more than a supplier. We’re a strategic partner that our customers can count on, even in the most challenging times.
Three real-world scenarios highlight our proactive approach:
🔹 The 2011 PET Film Shortage What began as an oversupplied market with historically low prices turned into a six-month global nightmare. As demand surged—driven by China’s rapid growth, economic recovery, and new technologies like smartphones and LCDs—prices tripled almost overnight. While many suppliers were caught off guard, Now Plastics saw it coming. We proactively advised our customers to increase safety stock and activated our network of fully vetted PET producers across diverse geographies to secure additional capacity. The result? Business continuity for our partners, when others couldn’t deliver.
🔹 The Aluminum Foil Anti-Dumping Crisis When anti-dumping measures disrupted the supply of converter-grade aluminum foil in Europe and the US, many converters faced serious bottlenecks. Now Plastics took decisive, multi-level action:
- Anticipated the impact and expanded our supplier base to include multiple producers from countries outside of China.
- Collaborated with the EU Commission to help secure a unique exemption for aluminum foil used in flexible packaging.
- Led the formation of a consortium of importers to mitigate future anti-dumping actions in Europe.
- Continuously qualified new alu foil producers from diverse regions to ensure long-term supply security.
- Offered high-barrier alternatives to customers seeking non-foil packaging options.
🔹 Geopolitical Disruptions in Recent Years Recent shifts in global politics have added further complexity to global supply chains. The Russia-Ukraine war led to restrictions on Russian producers importing raw materials and exporting finished products, as well as a growing global reluctance to rely on Russian-sourced goods. Meanwhile, ongoing conflicts in the Middle East and rising tensions in regions like Kashmir have disrupted major shipping routes, leading to longer transit times and renewed container shortages.
These challenges demand more than reactive solutions. They require extensive planning, a broad and diversified supplier network, a strong logistics backbone, and well-structured safety stock strategies—all of which Now Plastics has in place to ensure uninterrupted supply for our customers.
At Now Plastics, our supply chain strategy is built on diversification, foresight, and trusted global partnerships. When disruption strikes, our customers stay ahead.
📦💡 That’s what it means to be resilient.
